How we pick ideas: reading the store charts

We are a small studio, so we cannot afford to guess what people want to play. Before we started our eight new games, we spent time with the free and top-grossing charts of the App Store and Google Play, in the US and in Turkey, as they stood in early October 2026.

What we look for

• A style of game that is growing right now. Logic puzzles where you place one piece per row, column and region were at the very top of the free charts. Arrow puzzles, where you tap blocks out of a shape in the right order, were the fastest-growing puzzle style of the year. Sorting puzzles, parking jams, aim-and-smash physics games, block puzzles, pixel-clearing puzzles and ring puzzles all had hits near the top.
• A rule you can learn in seconds. If it takes a long tutorial to explain, it is not a good fit for us.
• Room for our own twist. We do not want to make copies. Each game gets one idea of its own.

Our twists

• Cat Corner: the logic puzzle, with 3D cats in pastel gardens and a new puzzle every day.
• Surprise Cube: every arrow cube hides a toy, and the toys fill a shelf.
• Fishbowl: the pieces are fish that swim and wiggle, and every sorted species joins your aquarium.
• Honk! Bus Jam: passengers board by colour, so you plan the order in which you clear the lot.
• Topple!: real physics, and goblins who never get hurt; they just tumble off with a squeak.
• Jelly Grid: glossy jelly cubes, plus an Adventure mode with goals.
• Pixel Bees: bee swarms carry the picture away, and finished pictures turn to honey.
• Ring Twist: generated levels checked by a solver, so there is real depth to dig into.

Reading the reviews too

Charts tell you what is popular; reviews tell you what players miss. One of the ring puzzles near the top had many reviews saying the same few levels kept repeating and that it got too easy. That is why Ring Twist has eighty levels with five different twists, each introduced on its own.

Then we prototype, fast

Each idea goes from a one-page description to something playable on a real phone as quickly as possible. If it does not feel good under the thumb, no amount of polish will save it. More about that in Making it feel good.